Sample blog post

Design guru Paul Bennett of Silicon Valley's Ideo thinks death is ugly, depressing and old-fashioned. He's out to change it. 

I don't want death to be such downer," he tells Jon Mooallem of California Sunday magazine. "It's just another design challenge" 

It’s just another design challenge,” he said. His ambition bordered on hubris, but generally felt too child-like, too obliviously joyful, to be unlikable. One time I heard him complain that death wasn’t “alive and sunny.”